The Effects of Temperature on Consumers Cognitive and Affective Decisions



Citation:

Rhonda Hadi (2012) ,"The Effects of Temperature on Consumers Cognitive and Affective Decisions", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 42-47.

Authors

Rhonda Hadi, Baruch College & The Graduate Center, CUNY



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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