The Paradox of Memory



Citation:

Kathryn LaTour (2012) ,"The Paradox of Memory", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 32-36.

Authors

Kathryn LaTour, Cornell University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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