An Integrative Perspective on Moral Judgments: Understanding the Emotional, Cognitive, Sensory, and Genetic Antecedents of Consumers’ Moral Judgments



Citation:

Karen Winterich and Gergana Y. Nenkov (2012) ,"An Integrative Perspective on Moral Judgments: Understanding the Emotional, Cognitive, Sensory, and Genetic Antecedents of Consumers’ Moral Judgments", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 22-27.

Authors

Karen Winterich, Pennsylvania State University, USA
Gergana Y. Nenkov, Boston College, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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