Virgins, Mommies, and Hags: Women Buying Into Change



Citation:

Julie Ozanne and Emily Moscato (2012) ,"Virgins, Mommies, and Hags: Women Buying Into Change", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 18-21.

Authors

Julie Ozanne, Virginia Tech, USA
Emily Moscato, Virginia Tech, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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