To Ask Or Not to Ask: When Charitable Appeals Are Most Effective



Citation:

Emily Garbinsky (2012) ,"To Ask Or Not to Ask: When Charitable Appeals Are Most Effective", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 13-17.

Authors

Emily Garbinsky, Stanford University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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