How Does the Unconscious “Think”?

Recent research indicates that unconscious thought may circumvent many of the problems resulting from the limited processing capacity of conscious thought. Although some light has been shed on the limitations of these benefits, at present little empirical investigation offers insight into how the unconscious might improve certain tasks. This research investigates one possible source of the ability of the unconscious to consolidate information by replicating the results of a temporal construal experiment. The results provide evidence for the hypothesis that unconscious thought operates by processing information at an abstract level, which supports some recently proposed limitation of unconscious thought.



Citation:

Nelson Amaral (2010) ,"How Does the Unconscious “Think”?", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 746-747 .

Authors

Nelson Amaral, University of Minnesota, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



Share Proceeding

Featured papers

See More

Featured

Material Gifts as Relationship Mnemonics: Why More Material Gifts Are Given Than Wanted?

Adelle Xue Yang, National University of Singapore, Singapore
Minjung Koo, Sungkyunkwan University
JAEWON HWANG, Sejong University

Read More

Featured

D3. Social Exclusion and WOM about Past versus Future Experiences

Melis Ceylan, Koc University, Turkey
Ezgi Akpinar, Koc University, Turkey
Selin Atalay, Frankfurt School of Finance and Management, Germany

Read More

Featured

Consumer Response to Innovations: The Differential Effects of Focused and Defocused Attention on Perceived Novelty, Usefulness and Symbolism

Katarina Hellén, Univeristy of Vaasa
Maria Sääksjärvi, Delft University of Technology, The Netherlands

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.