On Being the Same and Different: the Dynamics of Interpretation and Comparison in Consumer Judgment



Citation:

Femke van Horen (2010) ,"On Being the Same and Different: the Dynamics of Interpretation and Comparison in Consumer Judgment", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 111-114 .

Authors

Femke van Horen, Tilburg University, the Netherlands



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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