It’S a Two-Way Street: the Influence of Communicators and Recipients in Word-Of-Mouth Contexts



Citation:

Andrew Kaikati (2010) ,"It’S a Two-Way Street: the Influence of Communicators and Recipients in Word-Of-Mouth Contexts", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 196-199 .

Authors

Andrew Kaikati, University of Minnesota, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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