Beyond Functionality: Aesthetic Considerations in Consumer Behavior



Citation:

Joann Peck (2010) ,"Beyond Functionality: Aesthetic Considerations in Consumer Behavior", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 172-176 .

Authors

Joann Peck, University of Wisconsin-Madison, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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