Attitude Strength and Consistency Between Attitude and Behavior



Citation:

Kalpesh Desai (2010) ,"Attitude Strength and Consistency Between Attitude and Behavior ", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 85-89 .

Authors

Kalpesh Desai, State University of New York at Binghamton, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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