The Buzz About Buzz: Drivers and Consequences of Word-Of-Mouth
Jonah Berger and Andrew Stephen (2010) ,"The Buzz About Buzz: Drivers and Consequences of Word-Of-Mouth", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 188-191 .
Jonah Berger, The Wharton School, University of Pennsylvania, USA
Andrew Stephen, INSEAD, France
NA - Advances in Consumer Research Volume 37 | 2010
Motion, Emotion, and Indulgence: How Movement Influences Consumption
Yegyu Han, Virginia Tech, USA
Rajesh Bagchi, Virginia Tech, USA
Syagnik Banerjee, University of Michigan at Flint
I8. How Food Images on Social Media Influence Online Reactions
Annika Abell, University of South Florida, USA
Dipayan Biswas, University of South Florida, USA
Material Gifts as Relationship Mnemonics: Why More Material Gifts Are Given Than Wanted?
Adelle Xue Yang, National University of Singapore, Singapore
Minjung Koo, Sungkyunkwan University
JAEWON HWANG, Sejong University