The Buzz About Buzz: Drivers and Consequences of Word-Of-Mouth



Citation:

Jonah Berger and Andrew Stephen (2010) ,"The Buzz About Buzz: Drivers and Consequences of Word-Of-Mouth", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 188-191 .

Authors

Jonah Berger, The Wharton School, University of Pennsylvania, USA
Andrew Stephen, INSEAD, France



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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