Finding the Uncompromising Consumer: a Deeper Understanding of Context Effects on Choice



Citation:

Jeffrey Parker (2010) ,"Finding the Uncompromising Consumer: a Deeper Understanding of Context Effects on Choice", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 223-226 .

Authors

Jeffrey Parker, Columbia University, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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