Consuming in Self-Defense: Consumer Responses to Self Threat



Citation:

Eugenia Wu (2010) ,"Consuming in Self-Defense: Consumer Responses to Self Threat", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 324-328 .

Authors

Eugenia Wu, Duke University, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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