Why Reproduction Involves More Than Sex: the Diverse Effects of Mating Motivation on Consumer Behavior



Citation:

Vladas Griskevicius (2010) ,"Why Reproduction Involves More Than Sex: the Diverse Effects of Mating Motivation on Consumer Behavior", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 346-349 .

Authors

Vladas Griskevicius, University of Minnesota, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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