The Effects of Process and Outcome Simulations on Decision Making



Citation:

Michal Herzenstein (2010) ,"The Effects of Process and Outcome Simulations on Decision Making", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 127-129 .

Authors

Michal Herzenstein, University of Delaware, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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