Positive Emotions Are Like a Box of Chocolates: Without Identifying the Different Flavors You Never Know What Behavior You’Re Going to Get



Citation:

Lisa Cavanaugh (2010) ,"Positive Emotions Are Like a Box of Chocolates: Without Identifying the Different Flavors You Never Know What Behavior You’Re Going to Get", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 119-122 .

Authors

Lisa Cavanaugh, University of Southern California, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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