I'm Afraid, But Am I Persuaded? How to Make Fear Appeals More Effective



Citation:

Eugenia Wu (2010) ,"I'm Afraid, But Am I Persuaded? How to Make Fear Appeals More Effective", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 216-219 .

Authors

Eugenia Wu, Duke University, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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