The Influence of Lay Beliefs on Consumers’ Food Consumption Decisions



Citation:

Raj Raghunathan (2010) ,"The Influence of Lay Beliefs on Consumers’ Food Consumption Decisions", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 320-323 .

Authors

Raj Raghunathan, University of Texas at Austin, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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