Emotional and Motivational Drivers of Our “Want” and “Should” Desires



Citation:

Cynthia Cryder (2010) ,"Emotional and Motivational Drivers of Our “Want” and “Should” Desires", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 358-361 .

Authors

Cynthia Cryder, Carnegie Mellon University, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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