The Other Side of the Story: New Perspectives on Word of Mouth



Citation:

Sarah G. Moore (2010) ,"The Other Side of the Story: New Perspectives on Word of Mouth", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 168-171 .

Authors

Sarah G. Moore, University of Alberta, Canada



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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