Is Identity Signaling So Great? Limitations and Negative Consequences



Citation:

Rosellina Ferraro (2010) ,"Is Identity Signaling So Great? Limitations and Negative Consequences", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 151-154 .

Authors

Rosellina Ferraro, University of Maryland, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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