Setting the Stage: How Frames of Reference May Be Influencing Your Behavior



Citation:

Rebecca Hamilton (2010) ,"Setting the Stage: How Frames of Reference May Be Influencing Your Behavior", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 253-256 .

Authors

Rebecca Hamilton, University of Maryland, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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