Constraints and Consequences: Psychological Reactance in Consumption Contexts



Citation:

Amit Bhattacharjee (2010) ,"Constraints and Consequences: Psychological Reactance in Consumption Contexts", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 123-126 .

Authors

Amit Bhattacharjee, The Wharton School, University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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