Plates, Smiley Faces and Price Tags: How Contextual Factors Bias Consumption



Citation:

Meng Zhu (2010) ,"Plates, Smiley Faces and Price Tags: How Contextual Factors Bias Consumption", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 77-79 .

Authors

Meng Zhu, Carnegie Mellon University, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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