Looking on the Bright Side: the Effects of Optimism on Goals and Behavior



Citation:

Elaine Chan (2010) ,"Looking on the Bright Side: the Effects of Optimism on Goals and Behavior ", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 274-276 .

Authors

Elaine Chan, Hong Kong University of Science and Technology, Hong Kong, China



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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