When (And How) Does Metacognitive Experience Affect Consumer Behavior?



Citation:

Manoj Thomas (2010) ,"When (And How) Does Metacognitive Experience Affect Consumer Behavior?", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 257-260 .

Authors

Manoj Thomas, Cornell University, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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