How Environmental Cues Impact Consumer Judgments



Citation:

Leonard Lee and Michel Tuan Pham (2010) ,"How Environmental Cues Impact Consumer Judgments", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 115-118 .

Authors

Leonard Lee, Columbia University, USA
Michel Tuan Pham, Columbia University, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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