Let the Games Begin: Evaluating Fun Experiences



Citation:

Sayantani Mukherjee (2010) ,"Let the Games Begin: Evaluating Fun Experiences", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 231-235 .

Authors

Sayantani Mukherjee, California State University, Long Beach, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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