The Distinct Effects of Hope in Consumption



Citation:

Karen Winterich (2010) ,"The Distinct Effects of Hope in Consumption ", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 341-345 .

Authors

Karen Winterich, Texas A&M University, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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