The Interplay Between Goal Categories and Effort



Citation:

Antonios Stamatogiannakis (2010) ,"The Interplay Between Goal Categories and Effort", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 147-150 .

Authors

Antonios Stamatogiannakis, INSEAD, France



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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