Deep Determinants of Value: New Perspectives on the Endowment Effect



Citation:

Rama Ganesan (2010) ,"Deep Determinants of Value: New Perspectives on the Endowment Effect", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 177-180 .

Authors

Rama Ganesan, University of Arizona, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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