The Pitfalls of Fame: Insights From Human Brands



Citation:

Marie-Agnès Parmentier (2010) ,"The Pitfalls of Fame: Insights From Human Brands", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 107-110 .

Authors

Marie-Agnès Parmentier, HEC Montréal, Canada



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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