Pre-Purchase Planning and Post-Purchase Learning: the Role of Internal and External Factors



Citation:

Yanliu Huang and Wes Hutchinson (2010) ,"Pre-Purchase Planning and Post-Purchase Learning: the Role of Internal and External Factors", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 94-97 .

Authors

Yanliu Huang, Chinese University of Hong Kong, Hong Kong, China
Wes Hutchinson, The Wharton School, University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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