Nudging Consumers Towards Healthier Food Choices



Citation:

Pierre Chandon (2010) ,"Nudging Consumers Towards Healthier Food Choices", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 143-146 .

Authors

Pierre Chandon, INSEAD, France



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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