The Constructive Role of Effort in Consumer Choice



Citation:

Rom Schrift (2010) ,"The Constructive Role of Effort in Consumer Choice", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 185-187 .

Authors

Rom Schrift, Columbia University, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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