The Role of Stereotypes in Changing Consumers' Attitudes and Behaviors



Citation:

Linyun Yang (2010) ,"The Role of Stereotypes in Changing Consumers' Attitudes and Behaviors", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 240-243 .

Authors

Linyun Yang , Duke University, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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