On Being Better (Or Worse) Than Others: Illuminating and Eliminating Biases in Social Comparison



Citation:

Ellie Kyung (2010) ,"On Being Better (Or Worse) Than Others: Illuminating and Eliminating Biases in Social Comparison", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 90-93 .

Authors

Ellie Kyung, New York University, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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