New Insights Into Consumers’ Inherent Preferences



Citation:

Itamar Simonson (2010) ,"New Insights Into Consumers’ Inherent Preferences", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 302-304 .

Authors

Itamar Simonson, Stanford University, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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