Choices, Judgments and Temperature: From Visceral States to Metaphors



Citation:

Hee-Kyung Ahn (2010) ,"Choices, Judgments and Temperature: From Visceral States to Metaphors", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 155-158 .

Authors

Hee-Kyung Ahn, University of Toronto, Canada



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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