From Resistance to Integration: Changing Consumer Acculturation Practices of Immigrants

This paper examines the intergroup differences within an immigrant community and proposes reasons and outcomes of these differences. The findings presented are part of a bigger study that investigates the Turkish immigrants in Denmark. The focus of this paper is a subgroup within this immigrant community that attempts to integrate into the host society by resisting to the greater immigrant culture. The results extend the findings of previous research on immigrant consumer acculturation patterns by accentuating the in-group differences through fleshing out the identity positionings and the factors that influence the consumption decisions that shape these identity positionings.


Mine Üçok Hughes (2010) ,"From Resistance to Integration: Changing Consumer Acculturation Practices of Immigrants", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 10-14 .


Mine Üçok Hughes, Woodbury University, USA


NA - Advances in Consumer Research Volume 37 | 2010

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