She, Who Has the Spoon, Has the Power: Immigrant Women’S Use of Food to Negotiate Power Relations

Based on data on Romanian female immigrants to Italy and their food consumption, we argue that consumer and gender role acculturation can both be described as a network of power relations in the women’s lived experience and that such power relations are negotiated by means of everyday food consumption choices. We propose a model which describes contextual situations and the power structure they imply in terms of control these women exercise over their bodies and lives, and we demonstrate how their food consumption choices are related to such “regimes of control over the self”.



Citation:

Zuzana Chytkova and Nil Özçaglar-Toulouse (2010) ,"She, Who Has the Spoon, Has the Power: Immigrant Women’S Use of Food to Negotiate Power Relations ", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 10-14 .

Authors

Zuzana Chytkova, University of Pisa, Italy
Nil Özçaglar-Toulouse, Université Lille 2, France



Volume

NA - Advances in Consumer Research Volume 37 | 2010



Share Proceeding

Featured papers

See More

Featured

To Trace is to Trust: From Product Traceability to Brand Trust

Jing Wan, University of Groningen, The Netherlands
Pankaj Aggarwal, University of Toronto, Canada
Min Zhao, Boston College, USA

Read More

Featured

“Slim-As-Luxury” Effect: Product Shape as Input to Luxury Perceptions

Ji Jill Xiong, National University of Singapore, Singapore
Yu Ding, Columbia University, USA
Gita Venkataramani Johar, Columbia University, USA

Read More

Featured

G7. The Presence of Dividing Line Decrease Perceived Quantity

Jun Ouyang, Xiamen University
Yanli Jia, Xiamen University
Zhaoyang Guo, Xiamen University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.