She, Who Has the Spoon, Has the Power: Immigrant Women’S Use of Food to Negotiate Power Relations

Based on data on Romanian female immigrants to Italy and their food consumption, we argue that consumer and gender role acculturation can both be described as a network of power relations in the women’s lived experience and that such power relations are negotiated by means of everyday food consumption choices. We propose a model which describes contextual situations and the power structure they imply in terms of control these women exercise over their bodies and lives, and we demonstrate how their food consumption choices are related to such “regimes of control over the self”.


Zuzana Chytkova and Nil Özçaglar-Toulouse (2010) ,"She, Who Has the Spoon, Has the Power: Immigrant Women’S Use of Food to Negotiate Power Relations ", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 10-14 .


Zuzana Chytkova, University of Pisa, Italy
Nil Özçaglar-Toulouse, Université Lille 2, France


NA - Advances in Consumer Research Volume 37 | 2010

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