Is a Gift Always a Gift? An Ethnographic Inquiry Into the Diversity of Giving Experiences

The aim of the present research is to study how situations influence giving behaviors. An ethnographic study has been designed, based on depth interviews (life stories questions), diaries and observations of fifteen persons varying in socioeconomic and cultural characteristics. Several themes emerge from preliminary results: diversity of giving experiences, ordinary versus extraordinary; influence of emotions, especially in taking the giving behavior in action; influence of physical surroundings ; social dimensions of giving, individual versus social experience; importance of the life path and childhood in framing giving representations and learning to give.



Citation:

Marine Le Gall-Ely, Christine Gonzalez, and Caroline Urbain (2010) ,"Is a Gift Always a Gift? An Ethnographic Inquiry Into the Diversity of Giving Experiences", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 843-846 .

Authors

Marine Le Gall-Ely, ICI, Université de Bretagne Occidentale, France
Christine Gonzalez, LEMNA, Université de Nantes, France
Caroline Urbain, LEMNA, Université de Nantes, France



Volume

NA - Advances in Consumer Research Volume 37 | 2010



Share Proceeding

Featured papers

See More

Featured

K3. Goal or Knowledge? Exploring the Nature of Culture and its Consequential Effect

Xiaohua Zhao, Tsinghua University
Fang Wan, University of Manitoba, Canada
Antonios Stamatogiannakis, IE Business School, IE University
Haiyang Yang, Johns Hopkins University

Read More

Featured

K5. Advertising Organizational Culture as a Selling Tactic for For-Profit Organizations

Dejun Tony Kong, University of Houston, USA
Maria Ng, University of Houston, USA

Read More

Featured

The Dark Side of Luxury: The Social Costs of Conspicuous Consumption

Christopher Cannon, Northwestern University, USA
Derek Rucker, Northwestern University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.