Will Dangling the Carrot Make Them Eat It? An Exploration of Children’S Perceptions Towards Rewards For Healthy Food

This study explored children’s experiences with and perceptions towards rewards for food. This study explores how children perceived rewards for healthy food. A Consumer Socialization framework (Roedder-John, 1999) was applied to understand how a child’s consumer socialization stage influences their perceptions towards the attributes of concrete and abstract rewards. Phenomenological interviews were used to gain understanding of children’s perspectives and enabled the identification of the attributes of rewards which are most persuasive in influencing children’s healthy food choices. References Roedder John Deborah (1999) Consumer Socialization of Children: A Retrospective Look At Twenty-Five Years of Research Journal of Consumer Research,Vol. 26,December(p.183-213)


Katherine Prater-Racicot, Teresa Davis, and Catherine Sutton-Brady (2010) ,"Will Dangling the Carrot Make Them Eat It? An Exploration of Children’S Perceptions Towards Rewards For Healthy Food", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 885-885 .


Katherine Prater-Racicot, University of Sydney, Australia
Teresa Davis, University of Sydney, Australia
Catherine Sutton-Brady, University of Sydney, Australia


NA - Advances in Consumer Research Volume 37 | 2010

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