Letting Good Opportunities Pass Us By: Examining the Role of Mindset During Goal Pursuit

We propose that forming implementation intentions (i.e., specific plans to achieve a goal) isn’t always conducive to goal achievement, despite what has been suggested in much prior research (e.g., Gollwitzer 1999). In a series of studies, we examine the goal of saving money, and find that an implementation intention may, at times, discourage the use of out-of-plan goal-directed means. Specifically, the results show that forming an implementation intention to save money decreases (increases) the likelihood of responding to goal-directed out-of-plan behaviors (i.e., other ways to save money) when a person is in a concrete (abstract) mindset.


Julia Belyavsky Bayuk, Chris Janiszewski, and Robyn LeBoeuf (2010) ,"Letting Good Opportunities Pass Us By: Examining the Role of Mindset During Goal Pursuit", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 7-9 .


Julia Belyavsky Bayuk, University of Delaware, USA
Chris Janiszewski, University of Florida, USA
Robyn LeBoeuf, University of Florida, USA


NA - Advances in Consumer Research Volume 37 | 2010

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