Towards a Theoretical Vocabulary For Consumer Research on Sustainability

The purpose of this session is to bring together new and veteran ACR participants who are conducting, or interested in conducting, research in the broad areas of intersection between sustainability, consumer behavior and marketing. Discussion will focus on how to develop a theoretical vocabulary for sustainability research that transcends the specific contexts that we currently associate with “sustainability,” such as subsistence consumers, disaster mitigation, quality of life, equitable development, voluntary simplicity, and above all "green marketing,” and the role for consumer researchers in sustainability research.


David Crockett, Diane Martin, and Guliz Ger (2010) ,"Towards a Theoretical Vocabulary For Consumer Research on Sustainability", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 739-740 .


David Crockett, University of South Carolina, USA
Diane Martin, University of Portland, USA
Guliz Ger, Bilkent University, Turkey


NA - Advances in Consumer Research Volume 37 | 2010

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