Participants:

This roundtable is the flip side of the roundtable on “Re-appropriation in the Global Consumptionscape” being proposed by Giana Eckhardt, Suffolk University and Soren Askegaard, University of Southern Denmark. In the Eckhardt-Askegaard proposal, the focus is on how Asian and eastern consumption practices are being re-appropriated and re-presented in western settings; and then re-globalized via the west. In this roundtable, we look at the historical and contemporary processes of rapid westernization in Asian consumption settings. Drawing from various interpretive perspectives, the participants in this roundtable explore how strong pressures of westernization commingle with long-established local cultural practices of India and other Asian countries to create hybrid and oft-contradictory consumptionscapes. A special focus of some of the presenters is on the exclusionary impacts of hyperwesternization of subaltern consumers who are left out of the ambit of rapid economic growth. We hope the organizers and reviewers would find both these complementary roundtables of interest.



Citation:

Julien Cayla, Rohit Varman, and Ruby Dholakia (2009) ,"Participants:", in AP - Asia-Pacific Advances in Consumer Research Volume 8, eds. Sridhar Samu, Rajiv Vaidyanathan, and Dipankar Chakravarti, Duluth, MN : Association for Consumer Research, Pages: 388-390.

Authors

Julien Cayla, Australian Graduate School of Management, Australia
Rohit Varman, Indian Instiute of Management - Calcutta (IIMC), India
Ruby Dholakia, University of Rhode Island, USA



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 8 | 2009



Share Proceeding

Featured papers

See More

Featured

Promoting Pi Day: Consumer Inferences about Special Day-Themed Promotions

Daniel M. Zane, University of Miami, USA
Kelly Haws, Vanderbilt University, USA
Rebecca Walker Reczek, Ohio State University, USA

Read More

Featured

System Justification and the Preference for Atavistic Products

Minju Han, Yale University, USA
George Newman, Yale University, USA

Read More

Featured

Willingness to Pay: A Contextualized Method of Valuation

Sharlene He, Concordia University, Canada
Eric T. Anderson, Northwestern University, USA
Derek Rucker, Northwestern University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.