Consumption Relationship: Normal - Pathological Continuum

Clinical psychology and consumption psychology differ in their perspective on consumption psychopathology; taking the consumption view of there being a continuum between normal and pathological consumption style, we investigate the relationship between consumption style and personality traits. Preliminary findings on a 95 subject sample are presented: euphoric respondents have constant style of consumption, focused on possessing; controlled respondents have a controlled stage and a “out of control” stage of shopping and buying.


Stefania Perduca and Giovanni Siri (2009) ,"Consumption Relationship: Normal - Pathological Continuum", in AP - Asia-Pacific Advances in Consumer Research Volume 8, eds. Sridhar Samu, Rajiv Vaidyanathan, and Dipankar Chakravarti, Duluth, MN : Association for Consumer Research, Pages: 339-340.


Stefania Perduca, San Raffaele University, Milan, Italy
Giovanni Siri, San Raffaele University, Milan, Italy


AP - Asia-Pacific Advances in Consumer Research Volume 8 | 2009

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