Literacy By Proxy: India’S “Smaller” Fathers and Mothers

Illustrating that our definition of literacy is often an issue that extends beyond those in poverty, this research focuses on the urban middle and upper class end of the economic range and on the literacy surrounding the use of a socio-technical product – the computer. This study of Indian adolescents and their parents examines the socio-cultural repercussions that occur when there is a disparity between the levels of computer literacy of these parents and their children. This disparity has repercussions for traditional power and socialization structures, especially in a culture such as India that has traditionally subscribed to narrow socialization practices.


Laurie Anderson (2009) ,"Literacy By Proxy: India’S “Smaller” Fathers and Mothers", in AP - Asia-Pacific Advances in Consumer Research Volume 8, eds. Sridhar Samu, Rajiv Vaidyanathan, and Dipankar Chakravarti, Duluth, MN : Association for Consumer Research, Pages: 31-31.


Laurie Anderson, Arizona State University


AP - Asia-Pacific Advances in Consumer Research Volume 8 | 2009

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