Literacy By Proxy: India’S “Smaller” Fathers and Mothers

Illustrating that our definition of literacy is often an issue that extends beyond those in poverty, this research focuses on the urban middle and upper class end of the economic range and on the literacy surrounding the use of a socio-technical product – the computer. This study of Indian adolescents and their parents examines the socio-cultural repercussions that occur when there is a disparity between the levels of computer literacy of these parents and their children. This disparity has repercussions for traditional power and socialization structures, especially in a culture such as India that has traditionally subscribed to narrow socialization practices.



Citation:

Laurie Anderson (2009) ,"Literacy By Proxy: India’S “Smaller” Fathers and Mothers", in AP - Asia-Pacific Advances in Consumer Research Volume 8, eds. Sridhar Samu, Rajiv Vaidyanathan, and Dipankar Chakravarti, Duluth, MN : Association for Consumer Research, Pages: 31-31.

Authors

Laurie Anderson, Arizona State University



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 8 | 2009



Share Proceeding

Featured papers

See More

Featured

H10. No Pain, No Out-of-Box Thinking: An Examination of the Effects of Self-Threat on Creativity

Huan You, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
Luke Zhu, University of Manitoba, Canada
Haiyang Yang, Johns Hopkins University

Read More

Featured

The Effects of Being Time Poor and Time Rich on Happiness

Marissa Sharif, University of Pennsylvania, USA
Cassie Mogilner, University of California Los Angeles, USA
Hal Hershfield, University of California Los Angeles, USA

Read More

Featured

Tackling Over-Consumption: How Proximal Depictions of Unhealthy Food Products Influence the Consumption Behavior

Sumit Malik, IE Business School, IE University
Eda Sayin, IE Business School, IE University, Spain
Kriti Jain, IE Business School, IE University, Spain

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.