Alternative Literacies in India

The circulations and flow of information are rarely straight-forward. They echo other flows and circulations, following lines of power, identity politics, cultural practice etc. Newspapers, radio, television and now blogs represent a familiar information ecosystem – one which can be, for the most part, easily ‘read’. But there are alternate information ecosystems and economies that include individuals, cultural capital, social practice and everyday relationships. In this paper, we explore ways in which alternate information economies and eco-systems simultaneously produce and also rely upon alternative forms of literacy in India.


Genevieve Bell and Ashwini Asokan (2009) ,"Alternative Literacies in India", in AP - Asia-Pacific Advances in Consumer Research Volume 8, eds. Sridhar Samu, Rajiv Vaidyanathan, and Dipankar Chakravarti, Duluth, MN : Association for Consumer Research, Pages: 30-31.


Genevieve Bell, Intel Corporation USA
Ashwini Asokan, Intel Corporation


AP - Asia-Pacific Advances in Consumer Research Volume 8 | 2009

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