More News Is Bad News? Bilingualism and Overload in Time-Constrained and Consequential Decision-Making Settings

Studies in real world settings investigated information processing overload for time-constrained and personally consequential decisions. It was hypothesized that written materials not in the readers’ first language would prompt overload, with longer processing corresponding to poorer choice performance. As anticipated, when American students whose first language was not English took an open-book multiple-choice test, longer completion times correlated with lower scores. In contrast, English-only speakers did not show significant deterioration. Convergent evidence that reliance on written materials caused overload for bilinguals comes from opposite closed-book exam results, wherein longer times correlated with positive performance. Discussion focuses on consumer applications and future research.



Citation:

Therese Louie and Jackie Snell (2009) ,"More News Is Bad News? Bilingualism and Overload in Time-Constrained and Consequential Decision-Making Settings", in AP - Asia-Pacific Advances in Consumer Research Volume 8, eds. Sridhar Samu, Rajiv Vaidyanathan, and Dipankar Chakravarti, Duluth, MN : Association for Consumer Research, Pages: 225-227.

Authors

Therese Louie, San Jose State University
Jackie Snell, San Jose State University



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 8 | 2009



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